MB Group is hiring!

Marketing Specialist

Job Description:

As a Marketing Specialist, you will work closely with the Marketing Manager to develop and execute marketing strategies that enhance our brand presence and drive customer engagement for our company. In this role, you will also manage external agencies, coordinate with internal teams, and leverage AI tools to optimize marketing efforts. This position offers an opportunity to work in a dynamic, fast-paced environment where creativity, data-driven decision-making, and innovation are highly valued.

Key Responsibilities:

• Content Creation & Management:
• Develop and manage content across all platforms, including website, social media, email, and mobile app.
• Collaborate on the creation of engaging and informative content, such as blog posts, social media updates, newsletters, and marketing collateral.
• Ensure all content aligns with Company’s brand voice and messaging.
• Social Media Management:
• Manage company’s social media channels, including LinkedIn, Facebook, TikTok, and Instagram.
• Create, schedule, and post content regularly, ensuring consistent brand messaging.
• Monitor social media engagement and respond to inquiries and comments in a timely manner.
• Campaign Execution:
• Assist in the planning and execution of marketing campaigns to promote company’s solutions.
• Coordinate with internal teams and external partners to ensure the successful implementation of campaigns.
• Track and report on the performance of marketing campaigns, making data-driven recommendations for improvement.
• Agency Communication & Management:
• Serve as the primary point of contact for external marketing agencies, ensuring clear communication of project goals, timelines, and deliverables.
• Manage relationships with agencies, overseeing the quality and timeliness of their work.
• Collaborate with agencies on creative development, media planning, and campaign execution.
• Team Coordination & Management:
• Work closely with internal teams, including design, sales, and technical departments, to align marketing efforts with overall business objectives.
• Provide guidance and support to junior team members, ensuring effective collaboration and project management.
• Lead cross-functional meetings to discuss marketing strategies and progress.
• Market Research & Analysis:
• Conduct market research to identify trends, opportunities, and competitor activities.
• Analyze data from marketing efforts and provide insights to improve strategies and tactics.
• Monitor industry trends and report on the latest developments.
• Customer Engagement:
• Develop strategies to engage with Sha7en’s target audience and build strong relationships with customers.
• Assist in managing customer communication through various channels, ensuring timely and effective responses.
• Event Coordination:
• Support the planning and execution of events, trade shows, and webinars.
• Coordinate logistics, marketing materials, and on-site activities to ensure successful event outcomes.
• Digital Marketing:
• Assist in managing digital marketing efforts, including SEO, PPC, and email marketing.
• Monitor and optimize digital campaigns to maximize ROI.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in a marketing role, *preferably within the tech.
• Strong written and verbal communication skills in both English and Arabic.
• Experience in managing external agencies and coordinating teams.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, HubSpot…etc.
• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team in a fast-paced environment.

Preferred Skills:

• Experience in content creation and management.
• Familiarity with sustainability technologies.
• Ability to manage multiple projects simultaneously.
• This updated description reflects the additional responsibilities of managing agency relationships and coordinating with internal teams.
  
  Location: El Dokki